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Boosting Small Business Revenues Shopping Local

I’ve been reading a lot about buying local and how it can boost the economy in your local area. Rather than just tell you that it really does make a difference I would rather show you the benefits as reported by


Data on 2010 revenues gathered from nearly 2800 independent business revealed those businesses in communities with grassroots “buy local and independent” campaigns averaged a solid 5.6 percent increase over the previous year. This gain more than doubled the 2.1 percent increase reported by independent businesses in areas lacking such a campaign.

Retailers in “buy local” communities fared especially well. They enjoyed a 5.2 percent increase in holiday season sales, while independent retailers elsewhere reported average gains of just 0.8 percent.

Additionally, nearly two-thirds of respondents said public awareness about the benefits of locally owned businesses had increased in the last year and 55 percent believe their local campaigns increased customer loyalty.

You can read the entire article on Huffington Post here

As you can see businesses who promoting the “buy local” program are seeing increased revenue as compared to those who are not. This movement has been around for at least 4 years and is picking up in popularity. If you agree in supporting small, local businesses in your area you CAN make a difference.

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